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Solutions Theater

Tuesday, October 19, 2010
12:30 How to Handle the Spectrum Crunch
Fred Gabbard, Vice President of Product Management, Motorola Networks

Operators face growing bandwidth demand and limited spectrum assets. One size doesn’t fit all for capacity, performance and coverage. Answer: use a combination of 4G technologies while preparing legacy networks for 4G migration.
1:00 Unified RAN Backhaul
Robert Synnestvedt, RAN Backhaul Lead, Global Mobile Internet Marketing, Cisco

Mobile wireless operators need to backhaul traffic from a mix of radios across their Radio Access Networks to efficiently support multiple generations of radio technologies and adapt as network needs evolve. To remain profitable, operators must reduce OpEx while expanding their networks and providing new services.  Cisco’s Robert Synnestvedt will share details on how to unify RAN Backhaul for any radio, optimize capacity and expand service capability.
1:30 Differentiating the User Experience for LTE
Chris Ebert, Head of 4G Strategic Marketing, North America, Nokia Siemens Networks

It’s not enough to be connected – consumers are making decisions based on their individual experience. CSPs can uniquely enable this experience by leveraging subscriber data to provide highly personalized services.
2:00 Mobile Broadband Solutions
Madan Jagernauth, VP Wireless Product Management, Huawei Technologies USA

This presentation addresses end-to-end solutions for mobile broadband services in North America, and how these solutions can enable operators to achieve full network convergence by offering differentiated services, addressing the increasing data demand and control costs. In addition, the presentation includes an overview of Huawei's end-to-end LTE portfolio of advanced wireless broadband solutions with applications for urban to rural deployment, and opportunities for efficient dual mode 3G/LTE solutions for rural mobile communications.
2:30 Experience Integration: Delivering on the 4G User Experience Promise
Keith Higgins, SVP Marketing, Aricent

Beyond the sheer performance 4G can offer, an outstanding customer experience becomes the key decision point for consumers when purchasing and adopting new services Communications Service Providers (CSPs) must solve unprecedented innovation, development and integration challenges to compete against consumer electronics manufacturers and large Internet companies. In response, forward-thinking CSPs are implementing competitive “experience strategies”. These strategies capitalize on their unique assets, strong brands and deep customer relationships to commercialize differentiated subscriber experiences and attract and retain subscribers.
3:00 A Great 4G Experience Starts with a Great 4G Chip
Craig Miller, Vice President, Marketing  & Business Development, Sequans

4G operators - both WiMAX and LTE - will succeed or fail in large part based on the quality of the user experience they deliver.  This user experience is primarily a function of the innovations found in the 4G chips at the heart of end user devices.
3:30 Evolved Packet Core: More of the Same or Real Change?
Nishi Kant ,VP of Technology,  Stoke

Even though the all-IP logical architecture of Evolved Packet Core looks promising from a scalability and distributed services point of view, the actual solutions that are being promoted by traditional equipment vendors look very much like previous generation networks.  This session will examine alternative views of the Evolved Packet Core architectures and how, by adopting them, operators and subscribers will fully realize the benefits of an All-IP mobile Internet.
4:00 How Patent Pools Can Benefit the Cellular Industry
Sean D. Corey, IP Counsel, Sisvel US

As the IP landscape around standardized mobile telecommunications technologies grows more complex, patent pools offer an efficient way of reducing costs and uncertainty of licensing.
4:30 IPX: The Off-net Infrastructure for Networks of Today and Tomorrow.
William Dudley, Group Manager, Messaging Products, Sybase 365

4th generation networks will be, more than ever, all IP infrastructures for mobile operators.   The IPX or IP eXchange networks can provide a secure, high quality of service infrastructure for operators to enable services that must communicate with other networks within a 4G ecosystem; however, the IPX is gaining traction as a solution for 3G networks as well as fixed networks, today.  Separate from the Internet, an IPX network enables such diverse services as messaging (SMS, MMS), voice transport, signaling, data roaming as well as a domain for newer, cross-network services, such as video, presence, and Enterprise connectivity.
Wednesday, October 20, 2010
12:05 Qualcomm Presentation
Peter Carson, Senior Director, Product Managament, Qualcomm CDMA Technologies
12:30 Samsung Presentation
Tom Jasny, VP, Samsung Electronics Co., Ltd.
1:00 TIBCO’s Payments Orchestration Solutions: Mobile Transaction Integration, Management and Services
Arnaud Chevalier – Global Telecommunications Consultant, TIBCO Software Inc.

Payments Orchestration is a flexible mobile transaction processing platform that allows mobile network operators, service providers and financial institutions deliver mobile airtime and money services – nationwide or across countries – from airtime recharges to remittances services and bill payments.
1:30 Optimizing Next-Generation Networks for Service Delivery Assurance
Steven Shalita, Vice President, Marketing, Netscout System

Managing service delivery over 4G poses new challenges and operators have struggled to effectively address these challenges with traditional circuit-oriented performance management approaches and workflows used in legacy networks. New approaches are needed to align with how IP networks operate, to support the explosive growth in data traffic, and to reduce the high cost that has limited the wide-spread deployment of unified solutions necessary to assure mobile service delivery.
2:00 Enabling 4G Backhaul without Breaking the Bank
Paul Obsitnik, SVP of Business Development, BridgeWave Communications

As 4G networks become a reality, backhaul connections must cost effectively scale in capacity to meet the escalating demand for high-bandwidth mobile applications and services. This presentation focuses on 70/80 GHz GigE wireless links as an excellent backhaul connectivity solution both in terms of cost and network performance.
2:30 Microcell – Augmenting your 4G Coverage
Erik McLaughlin, Senior Product Manager, DragonWave Inc.

This presentation will provide an overview of micro-cellular deployments, followed by how DragonWave can help address the challenges introduced by this network architecture.
3:00 SCADA & M2M Applications over Broadband Wireless
James Trueman, Product Manager Wireless, Vecima Networks

An overview of wireless broadband technologies, including WiMAX, which are today being applied to SCADA and M2M markets, with case studies from North American operators.
3:30 Multi-mode Wireless Baseband: Trends and Challenges
Eran Briman, VP Marketing, CEVA

With the appearance of smaller cells in the wireless infrastructure topology, the requirements from the IC vendors shift towards scalability and efficiency, on top of performance and power. This session will discuss the current trends in the wireless baseband market, and the challenges they bring about.
4:00 Don’t Bet Your Backhaul: Migration Strategies that Beat the Odds
Marty Snyder, President, Communications Infrastructure Corporation

When it comes to network backhaul, you need to draw a winning hand. Here’s how some mobile operators are stacking the deck in their favor.
4:30 Mobile Monetization with Context-aware, Integrated User Experiences
David Boland, Juniper Networks Sr. Manager Mobility Sector Marketing, Juniper Networks

Mobile operators need to combine the intelligence and real-time data inherent in the network with subscriber/machine intelligence to monetize applications and new services and profitably navigate the mobile internet transformation.
Thursday, October 21, 2010
11:05 The Evolution of the Mobile Network
Kevin Shatzkamer, Chief Mobility Architect, Service Provider. Cisco Systems

The future of the Mobile Internet is driven by endpoints and services.  As such, extending subscriber experience and services across multiple interfaces, multiple radio technologies (3G, 4G, Wifi), multiple transport networks (IPv4, IPv6) is more critical than ever.  This presentation will discuss how “mobility” is broader than just wireless networks, and extends into a services hierarchy that encompasses intelligence in endpoints, network, and services domains.
11:30 The 4G Backhaul Holy Grail: Low-Cost Multi-Gigabit Optical Wireless Broadband
David Achim, President & CEO, SKYFIBER

Bandwidth demands are skyrocketing, and we have the answer. Powerful mobile devices and bandwidth-hungry applications are generating exponential growth in network traffic, and today’s current backhaul solutions all face time, cost and licensing challenges. To be successful, mobile operators will need to be creative and consider out-of-the box backhaul solutions that can offer mega-bandwidth at minimum cost.  Optical Wireless Broadband (OWB) is the innovative alternative that can address these needs with low-cost high-capacity connectivity. Join us to learn about OWB as a complementary technology that works as a growth accelerator, in concert with existing Fiber and Microwave networks to provide the additional capacity at a low cost that your backhaul networks desperately need.
12:00 Optimizing IMS/LTE with IT Technology Solutions
Steve Davis, Chief Technology & Product Strategist, Ulticom

Learn how ADC technologies can help IMS/LTE solutions efficiently meet the growing demand generated by current 3G and future 4G  broadband networks.
12:30 Innovative and Market Leading Multi Technology Repeater Solutions for In-Building Coverage
Matthew Thompson, VP of Sales – Americas, Axell Wireless

Axell Wireless’ digital repeaters, based on patented SDR technology, give operators a cost effective means of deploying mobile voice and broadband data services by providing coverage for multiple frequencies and technologies in one integrated product.
1:00 Super Session
Executive Analyst Roundtable
Moderated: Panelists:
2:00 LTE eNodeB Design Considerations for Macro Versus Small Cell Configurations
Rajagopalan R, Chief Wireless Architect, TATA ELXSI Ltd

The session will focus on the system architecture and implementation considerations for designing LTE eNodeB solutions. The session will bring out specific implementation experience in product development for multi-sector Macro as well as small cell Home eNodeB products. This will also highlight the salient points in the system software architecture which allows for scalability and flexibility while addressing multiple deployment options.