4G World

For Media & PR inquiries, please contact
Kate Walsh
E: kwalsh@yankeegroup.com
T: 617-259-2320

Press Registration: Members of the press who would like to attend 4G World, can register by submitting their press credentials (view credentials) to kwalsh@yankeegroup.com

Media Invites: Yankee Group is in constant communication with media and analysts to ensure they attend and cover this year’s event. Exhibitors are encouraged to forward a list of top media and analysts they would like to invite to attend and/or ensure are included on our press list for this year’s event. Contact details may only be submitted using the attached Excel spreadsheet. All contacts are to be forwarded to kwalsh@yankeegroup.com by August 15th, 2010.

Exhibitor Quotes: Yankee Group would like to invite exhibitors to submit a quote from a senior executive that outlines why 4G World is an important venue for showcasing their next-generation wireless solutions. The best quotes submitted will be rotated on 4G World sites and also used in our communications to press and analysts. If you are interested in submitting a quote, please send it to kwalsh@yankeegroup.com by August 20th, 2010, including the name, title and contact coordinates of the person who is being quoted.

Exhibitor News Summary: To help promote news for 4GWorld, Sponsors and Exhibitors, Yankee Group will be issuing a summary press release that includes a roundup of exhibitor news. To be included in this press release, please forward a one-sentence summary of any product news or other announcements you will be issuing at the show to kwalsh@yankeegroup.com. Please note the summary sentence should be written in the third person.

PR Strategy: The 4G World PR team is available to assist you with any questions or issues you may have regarding your PR outreach strategy before or during the event, including tips on contacting press and analysts, as well as PR advice based on industry events and topics at 4G World that will be of interest to your company. Contact kwalsh@yankeegroup.com

The Press Tour: The Press Booth Tour takes place on Tuesday October 19th from 10:30 – 12:00 pm in the 4G World Exhibit Hall. Press and Analysts are given a map, showing exactly which exhibitors are participating, and can navigate the show floor seeking out the latest and greatest of 4G. We held the first Press Tour at 4G World 2009, to much success. Exhibitor and members of the press wishing to participate may sign up here.

Inclusion in 4G World 2010 ‘Preview’ Press Release: If your company is planning on making an announcement at 4G World, we can help you increase the exposure through a press release detailing sponsor announcements at the event. To be included in this opportunity, contact kwalsh@yankeegroup.com. If you would like to participate in this opportunity but not release specific details of your announcement, we can also accommodate you.

Sponsor Press Collateral Area: As part of our commitment to the environment, 4G World no longer accepts hard copy press kits. We encourage exhibitors to use Virtual Press Office (VPO) to post their press kits online and share their news with the media.

Access to the 4G World 2010 press/analyst list: The 4G World 2010 press/analyst list will be available for exhibitors. This information will be updated and made available on a weekly basis until the event, with the final press and analyst list available the week after the conclusion of 4G World. This information will give you the opportunity to set up interviews and meetings during the event.

Yankee Group Executive Quote for Your Press Release: If you’d like to add a quote for your release from the 4G World Conference Chair, Eliot Weinman, send a draft of your release and suggested quote to Kate Walsh for approval. Contact kwalsh@yankeegroup.com

Encourage Your Press/Analyst Contacts to Register: If you would like to encourage any of your regular press or analyst contacts to register to attend, have them contact Kate Walsh to arrange a press pass. Contact kwalsh@yankeegroup.com.