Just another WordPress weblog

FORBES: Harnessing the Mobile Internet

Forbes

A massive transformation is under way for the mobile Internet, and it will bring profound changes to both the enterprise and the consumer. Businesses need to consider how to turn this life-altering shift in communications and technology into a competitive—and profitable—proposition.

Yankee Group estimates that the global consumer mobile Internet services market has an untapped potential of $55 billion. Yet that potential is blocked by myriad obstacles, from regulatory factors and infrastructure capacity to usage tariffs and lack of standards.

Harnessing the Mobile Internet will provide Forbes readers with a real-world view of the future of the mobile Internet and its impact on business and the consumer. In this special section, industry leaders will offer insightful perspectives on how the Internet ecosystem is evolving, what it will take to break down the barriers, where the greatest revenue gains can be found, and what organizations can do today to capitalize on the Internet opportunities of the future. This section will also set the stage for 4G World 2010, the first and only conference and expo covering the entire ecosystem of next-generation technologies that enable the mobile Internet revolution.

Program Benefits

  1. Prime Media Platform: Educate 6 million Forbes readers—powerful business executives, thought leaders and tech-savvy consumers and investors—about how your company is preparing for this monumental shift, while promoting your innovative technologies and services.
  2. Dedicated Text Mention: Advertisers will receive text mentions integrated into the section.
  3. 4G World Panel Discussion: Forbes Custom will host a panel discussion at 4G World 2010 (October 18-21, Chicago). Full-page advertisers may have an executive participate on the panel, which will be moderated by Yankee Group and further explore key topics covered in the section (limited to the first five advertisers).
  4. Audio Interviews: Advertisers will have the opportunity to have an executive take part in a two- to three-minute audio interview with the section writer. The interviews will be posted on www.forbescustom.com.
  5. Forbescustom.com: The section text will appear online for six months with links to sponsors’ Web sites.
  6. Postable Section PDF: Forbes will provide advertisers with a PDF of the section upon request that they can place on their Web site to extend the program’s impact.

Forbes Readers Are Tech-Savvy and Powerful Business Decision Makers

  • 1,053,000 are top managers
  • 228,000 are chief officers
  • 1,992,000 make business purchases
  • 929,000 are top managers who make business purchase decisions
  • 259,000 make $1 million+ in business purchases
  • 612,000 are top managers who make tech purchase decisions
  • 1,146,000 purchase technologies for their entire organization

Source: MRI Fall 2009

Section topics will include:

  • Breaking down the barriers to next-generation mobile Internet services
  • How the mobile Internet will transform content delivery and enhance consumers’ life experiences
  • Using mobility to drive down costs, create new revenue opportunities and build a compelling business model
  • The mobility revolution: new approaches to point-of-function wireless platforms and applications
  • Bridging the mobile gap for the enterprise, health care and energy markets

About the Author

For over 25 years, Denise J. Deveau has handled a wide variety of writing, research and publication coordination assignments in the high-technology, financial, retail, government, education, industrial, utility, oil and gas and consumer categories. She has been a regular contributor of articles to a range of North American business, retail, computer and industry publications, including The Financial Post, The Globe & Mail, The National Post, ECT News, Technology in Government and others.

Click here to download the PDF