4G World

Innovation and growth in the Mobile Internet marketplace will create new revenue streams for mobile commerce, M2M, hosted business applications, social networks and consumer widgets.  Much of this innovation and revenue growth will be driven by open applications development.  This track will showcase best practives for mobile web sites that drive e-commerce as consumers continue to embrace the Anywhere Web lifestyle.

Chair:

• Nick Holland, Senior Analyst, Yankee Group

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With an increasingly more mobile consumer retailers are recognizing the influences of technology on customer loyalty.  This session takes a look at emerging trends in mobile commerce and retail and some of the innovative ways that retailers are leveraging investments in mobile technology and applications to grow market share, reduce operational costs and improve customer’s loyalty.

Moderator:

• GS1
  

Panelist:

• Troy Bernard, Senior Business Leader, Emerging POS Technologies, Discover Networks
• Alex Muse, Business Development, Big in Japan
• David Youker, Senior Director, mCommerce, Sybase 365

It’s an interesting fact that some emerging markets present a higher per capita user adoption of mobile banking and finance than mature markets.  This session examines issues and challenges in both markets and will delve into revealing facts and trends such as these:

• USAA:  A strong 14% mobile banking adoption from 7.4M members which is considerably higher than the largest US banks, $250M deposited through their Remove Deposit Capture applications between August 2009 and Jan. 1, 2010.
• E-Bay: $600M processed over the mobile channel in 2009 showing the great opportunity to come from mobile payments
• Telekom Austria Group: 50% of parking meters are paid in Austria using the mobile channel, 1,700 merchants accept the A1 payments brand run by a consortium of mobile operators.
• Center for Financial Services Innovation: 21M Americas are underbanked according to a 2009 FDIC survey, 64% of underbanked consumers rate location “extremely important” when choosing a financial institution.

Moderator:

• Nick Holland, Senior Analyst, Yankee Group

Panelist:

• Alex Muse, Business Development, Big in Japan

To create customer loyalty, operators, device manufacturers and content providers must integrate mobility and personalization into a consumer’s overall digital experience, and give them control over their content.  The 4G ecosystem will thus need to define 4G into terms of services that consumers understand and value, across regions and market segments.  This session will provide participants with insights into consumer markets opportunities and will explore approaches to creating consumer loyalty in mobile such as:

• Improving discovery by making the mobile experience personal and relevant
• Providing content that consumers want– creating something for everyone
• Designing service plans so that consumers can understand the correlation between cost and the data services they consume
• Making content and services portable, across a myriad of devices and networks
• Personalizing popular over the top applications by leveraging subscriber data
• Extending customer loyalty via services to feature phone users, not just smartphone elites

Moderator:

• Sheryl Kingstone, Director of Enterprise Research, Yankee Group

Panelists:

• Thomas Enraght-Moony, Senior Vice President of Marketing, Clearwire
• Guy Hilton, Manager, Product Marketing, Revenue Management, Products & Solutions, Amdocs
• Tim Morey, Director, Business and Technology Consulting Group, Aricent Inc.
• Mitch Oliver, Vice President of Solutions and Marketing, Qualcomm Internet Services, Qualcomm
• David Sharpley, Sr. VP Marketing and Product Management, Bridgewater Systems

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