4G World

Hosted by TM Forum

Chair:

• Marie Murphy, TM Forum

Service providers are under tremendous pressure to manage costs and drive new revenues out of their new business models and product offerings for 4G; all while delighting their customers.  The time is now to set the operational direction for 4G – on initial deployment – in order to have the flexibility and agility to rapidly deliver new services, bill for them, and maximize performance from the customer’s perspective on day one.  This track will cover new services strategies, software/IT solutions, and operational tactics that leading operators are exploring and deploying today to balance the needs of revenue, cost, and customer.

Back to Program at a Glance- Tuesday

As new business models emerge for 4G, industry players must transform their operations to maximize the return from the marketplace.  In this session, we will investigate the best industry practices for deploying mobile internet services.

Moderator:

• Marie Murphy, TM Forum

Panelists:

• Pankaj Asundi, Vice President, Multimedia Sales, Ericsson

In the broadband era, customer experience is paramount. As the network changes, so will the nature, scale and volume of services. This session will explore an operational framework aligned with 4G to assure user experience, optimize the service delivery environment, and enable rapid service rollout while improving operational efficiencies.

Speaker:
Steven Shalita, VP Marketing, NetScout

A challenge facing service providers in the mobile networking industry is also a significant opportunity: unlocking the secret to turning a profit as mobile internet data continues to explode.

Cisco’s Andy Capener will introduce the market pressures facing service providers in the mobile arena, share detail as to the key elements for monetization including how to:

-Protect, control, and grow the existing services base
-Develop revenue-sharing practices with third party providers
-Increase revenues through the delivery of new services